My concept was to create an event where girls can learn about a range of life skills they will use in current and future life through activities they don't get to experience everyday or might be too embarrassed to try.
The SHEro Camp concept was created to help young girls banish gender stereotypes and boosting self confidence. Why can't a girl be a superhero? SHEro aims to break the stigma of mental health and well-being, as well as building new skills in industries that have a large gender gap such as STEM, graphic design and computer science.
I hand painted colourful expressive marks and bold typeface, paired with photography to show personality, creativity and most importantly fun!
I created a social media campaign which would link to snapchat or twitter, with interactive poster screens dotted around major cities in the UK. The user would see a screen inviting them to take a selfie with the SHEro filter and then share it for a chance to win tickets for them and a friend to attend.
I have also created a website landing page and range of t-shirts for a attendees as rollout for this campaign.